A New Lens on Service Evaluation

Sky Insights Global was founded to close the gap between brand ambition and real-world execution.
Where traditional research stops at checklists, we begin with intent, evaluating how your brand is felt by passengers in motion, not just how it looks on paper.

Expertise from Inside the Brand Engine

Built on two decades of senior HR experience within a global creative network, Sky Insights Global understands how brands live through people.
We’ve helped develop the talent behind some of the world’s most iconic campaigns, and now bring that same strategic rigour to evaluating the behaviours that define your brand.

Real Journeys. Not Rehearsed Audits

Our evaluations are conducted by trained HR professionals travelling as regular passengers.
They don’t audit from a script, they observe real journeys as they happen, capturing the professionalism, emotional tone, and behavioural nuance that shape perception and loyalty.

Insight With a Purpose

Every report we deliver is structured, actionable, and designed to help you move forward.
From training to loyalty strategy, our insights support measurable performance improvement, aligned to your airline,  markets, and your most valued customers.